Brand

PHASE 1 (Due Thursday November 6th
You will be creating your own brand for your own company.
1. Decide on what type of company you will be (anything related to communications technology - even remotely - will suffice)
2. Brainstorm a name for your company. This could include your own name.
3. Create a list of characteristics that describe your company: personality, aesthetic, market, philosophy, etc...
4. Develop a group of possible strategies to represent your brand. This could include logo, copy text, business card and other collateral as well as more innovative and brand-specific strategies: virals, interventions, music, etc...At least one element should be visual.
5. Begin to develop your logo (logo system, visual conventions).
6. Create at least 3 good candidates for your logo and determine which is best.
7. Research at least 2 companies that are in a similar business to your own and deconstruct their brand: write a precise breakdown of the elements and strategies utilized by your chosen companies. How do they achieve their brand? This should consist of 250 words per company.
8. As you complete a phase, form your own blog that is linked to the wcicommtech blog and begin to construct your project there.
9. Read and provide quality commentary to at least 2 classmates blogs.


PHASE 2

Create an advertisement, collateral, or other visible instance of your brand for use in at least two of the following contexts:
Web
Print
Video
Clothing
Objects
Viral
Storefront
Other

Your brand examples should include rationale as to why you have chosen such a strategy, how it will work, who it will appeal to, and how it reinforces your overall brand.
All work should be exclusively your intellectual property (no unlicensed images please)