Brand

PHASE 1 (Due Thursday November 6th
You will be creating your own brand for your own company.
1. Decide on what type of company you will be (anything related to communications technology - even remotely - will suffice)
2. Brainstorm a name for your company. This could include your own name.
3. Create a list of characteristics that describe your company: personality, aesthetic, market, philosophy, etc...
4. Develop a group of possible strategies to represent your brand. This could include logo, copy text, business card and other collateral as well as more innovative and brand-specific strategies: virals, interventions, music, etc...At least one element should be visual.
5. Begin to develop your logo (logo system, visual conventions).
6. Create at least 3 good candidates for your logo and determine which is best.
7. Research at least 2 companies that are in a similar business to your own and deconstruct their brand: write a precise breakdown of the elements and strategies utilized by your chosen companies. How do they achieve their brand? This should consist of 250 words per company.
8. As you complete a phase, form your own blog that is linked to the wcicommtech blog and begin to construct your project there.
9. Read and provide quality commentary to at least 2 classmates blogs.


PHASE 2

Create an advertisement, collateral, or other visible instance of your brand for use in at least two of the following contexts:
Web
Print
Video
Clothing
Objects
Viral
Storefront
Other

Your brand examples should include rationale as to why you have chosen such a strategy, how it will work, who it will appeal to, and how it reinforces your overall brand.
All work should be exclusively your intellectual property (no unlicensed images please)

Brainface Product Design

You will be creating a custom Brainface product to be included in a catalogue.
The product will be based on an actual object that you photograph and modify in Photoshop.

1.Bring in an object that you feel would work as a Brainface item.
2.Photograph the object against a plain white background. Be sure to use manual settings on the camera.
3.Do a rough pencil sketch of how you want the product to look. Include the Brainface logo somewhere on the product.
4.Bring the photo into Photoshop and clean up the background.
5.Modify colours, add the logo and other custom elements in Photoshop. Be sure to make the finished product look photorealistic.
6.Save the finished. File and copy it into your hand in folder.
7.Post a compressed version on the blog along with a short descriptive statement.